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PROT
Project 2024
A pioneer in protein-rich foods, PROT identified a gap in the market for accessible, plant-based protein. Leveraging their expertise, they crafted delicious, high-protein foods powered by plant proteins and superfoods. Evolving from a nutrition-focused brand to one that emphasizes taste and affordability, PROT's 100% plant-based products make healthy eating a delightful experience for everyone.
Industry brief
Project timeline
THE THEME
An eye-catching packaging outer label design for the vegan sea food brand that should stand out in the several other frozen food packs in the freezers of the stores.
1 week - Planning & Ideation
3 weeks - Designing & Layouts
1 week - Feedbacks & Print
5 Weeks
Sea and the world under the sea is the creative setting. Each pack has a different accent colour as well as a special underwater character like Jelly fish, Crabs, etc.
BUILDING THE NARRATIVE
PREPARING the SWIMMING gear
100% PLANT-BASED SEAFOOD
DIVING RIGHT IN
DIVING RIGHT IN
bon appetit !
© 2024 by Lavanya Deshmukh.
A Better Way to Work
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